Digital commerce · Inclusion · Entrepreneurship
SambaGo
Historical concept · Rollout to be redefinedMake online trade accessible.
SambaGo combines a digital platform with local cybershops to help African consumers and microenterprises access online trade.
01 · Executive summary
SambaGo
First presented in Switzerland in 2020, the concept addresses six barriers: Internet access, payments, addressing, digital skills, trust and limited digitalisation of micro, small and medium enterprises. Local professionals would help customers choose products, place orders and receive deliveries. Businesses could open online shops and reach new markets.
02 · Theory of change
Theory of change
Planned results: this chain describes intended changes, not results already achieved.
- 01
Resources
Team, platform, funding, cybershops, payment and logistics partners.
- 02
Activities
Develop and test the platform, train assistants and retailers, support ordering and delivery.
- 03
Outputs
Pilot platform available, service points equipped, people trained and online shops created.
- 04
Outcomes
Greater use of online trade, stronger skills and trust, and wider market access for small businesses.
- 05
Expected impact
Contribute to a more inclusive digital economy and better economic opportunities for African consumers and small businesses.
Assumptions and monitoring
This chain assumes reliable payments, affordable logistics, sufficient connectivity, data protection and verified local demand.
Proposed tracking: active users, completed purchases, retailers supported, delivery times and satisfaction. Numerical targets will be defined before the pilot.